Hey there! I'm a Brazilian digital product designer based in Toronto working at Xello, formerly Philips, Oi and Globosat.
Since 2005, I've been exploring the digital world, always driven to create meaningful experiences that positively impact people's lives.
I’m passionate about sharing experiences, mentoring and helping other designers with their career growth.
Xello is an Educational readiness platform that helps Kindergarten - grade 12 students achieve their successful futures. Educators manage overall processes and activities regarding their students, and parents visualize their children’s achievements. Xello helps educators and students across Canada, the US and the UK. Since 2017, I’ve been working as a Product Designer on multiple experiences, with my main focus has been on College Success. I'm a Lead Designer, and in this role, I act as a technical reference for designers and help structure operational aspects of the team such as tooling, hiring process, design libraries/system and team culture.
Philips is a century-old company known for investing heavily in innovation and design in a variety of business units with design studios all around the world. I joined their global team in the Brazilian studio which was under the Healthcare division and responsible for the Tasy EMR Platform. As a Sr. Interaction designer I worked on different projects but majorly focused on the success of the Mobility Strategy and Tasy Web Suite.
Oi is a Brazilian Telecom, one of the biggest in Latin America, where I had the great adventure of being part of the team which structured the foundation for the company's Digital Transformation which was a big challenge for such a large company. Playing the role of Lead Designer
I acted on four main fronts: Strategy, Operations, People and Culture. I'll publish the full case telling this story soon.
Globosat is the pay-TV programmer branch of Grupo Globo, the largest mass media group in Latin America. As a Product Designer, I worked on a wide variety of projects/products for different platforms such as Web, iOS, Android and SmartTVs and led the VoD design team.